IVY PARK, Beyoncé’s own fashion label is finally here. Crafted in conjunction with Sir Philip Green, Bey’s IVY PARK is billed as “merging fashion-led design with technical innovation. Creating a new kind of active wear: modern essentials for both on and off the field.” The collection will be centered around three core legging styles and will consist of 200 pieces in total. Intended to “smooth and support,” the pieces are meant to be layered together and will feature the likes of bold IVY PARK branding along with honeycomb-like embossed patterns. If anyone can motivate young women to jump to their feet, it’s Beyoncé. The superstar’s hip-switching tunes and breathless dance routines are invigorating inspiration for legions of her fans to get up and really work their stuff.
Check out the brand’s initial campaign below and teaser video and look for IVY PARK to drop online and at select stockists susch as Nordstrom, Top Shop and Net-A-Porter, April 14.